Brandon Fitzgerald

Website Administrator & Digital Marketer

I create powerful digital experiences by seamlessly blending website development with strategic digital marketing. Specializing in building high-performance sites that not only look great but drive measurable business results through data-driven optimization and user-centric design.

Brandon Fitzgerald

About

I'm a passionate web developer and digital marketing professional who specializes in the powerful intersection of technical development and strategic marketing. Currently serving as a Website Administrator at Rentokil-Terminix, I don't just build websites, I create digital ecosystems that drive business growth through seamless integration of development excellence and marketing intelligence.

My unique approach combines modern web technologies like React.js and JavaScript with extensive frontend experience across diverse content management systems including WordPress, Sitecore, and headless CMS solutions. This technical versatility, paired with deep expertise in SEO, analytics, A/B testing, and conversion optimization, allows me to build sites that are not only technically sound and visually appealing, but also strategically designed to achieve measurable marketing objectives.

Throughout my career with industry leaders like Marriott International, Rentokil-Terminix, and Southeastern Grocers, I've proven that the most successful digital experiences happen when development and marketing work in perfect harmony, creating solutions that are both beautifully engineered and strategically effective.

Current Role

Website Administrator

Rentokil Terminix

August 2023 - Present

Specializations

  • • Frontend Development
  • • CMS Customization
  • • Digital Marketing
  • • SEO & Analytics
  • • A/B Testing
  • • UX Optimization

Experience

Website Administrator

Rentokil Terminix

August 2023 - Present

Leading website content management for multiple commercial brands, implementing A/B testing strategies, and monitoring site analytics to drive performance improvements.

Manage content for 10 Residential and Commercial brands
Execute A/B testing campaigns
Monitor Google Analytics & KPIs
Lead cross-functional website initiatives

Digital Merchandising Campaign Manager

Marriott International

October 2022 - April 2023

Managed quarterly merchandising campaigns, created promotional calendars, and partnered with analytics teams to optimize customer experience across digital platforms.

Quarterly campaign planning & execution
JIRA workflow management
Cross-platform content activation
A/B testing for mobile & web

Coordinator Digital Live Operations Support

PGA TOUR

November 2021 - April 2022

Provided technical support for PGA TOUR's digital products, managed incident resolution, and developed quality assurance processes for live scoring and video platforms.

Digital product troubleshooting
Live scoring & video validation
QA testing & documentation
Vendor relationship management

Web Product Specialist

Southeastern Grocers

December 2019 - November 2021

Maintained and created content for multiple grocery store brands, implemented website redesigns, and optimized user experience through SEO and accessibility best practices.

Multi-brand content management
Website redesign leadership
Google Analytics & Optimize
SEO & accessibility implementation

Projects

LinkSentinel

LinkSentinel

Internal Link Health Monitor

A powerful tool designed to monitor and maintain the health of internal links across your website. LinkSentinel helps identify broken links, optimize site structure, and improve SEO performance through comprehensive link analysis and reporting.

SEOLink MonitoringSite HealthAnalytics

Skills & Technologies

Frontend Development

JavaScriptReact.jsHTML5CSS3BootstrapjQueryResponsive Design

Backend & Databases

Node.jsPHPMySQLAPI IntegrationServer Management

CMS & Platforms

WordPressSitecoreAEMShopify

Digital Marketing

SEOGoogle AnalyticsGoogle OptimizeA/B TestingCampaign Management

Design & UX

Adobe Creative SuiteAdobe PhotoshopAdobe XDWireframingUser Experience

Tools & Technologies

GitJIRAChrome DevToolsPerformance OptimizationAccessibility

Certifications

A/B Testing, HTML/CSS, & JavaScript from TestDomeBuild Better Websites with Chrome Developer ToolsIntroduction to Git and GitHub

Let's Work Together

I'm always interested in discussing new opportunities, innovative projects, and ways to help businesses optimize their digital presence through the perfect blend of development and marketing expertise.

What I Can Help With

  • • Website development & optimization
  • • Digital marketing strategy & implementation
  • • SEO & analytics implementation
  • • A/B testing & conversion optimization
  • • CMS setup & content management
  • • Technical consulting & performance audits